What is Keyword Research? Keyword research rules: Google is constantly updating, and the SEO field is growing! This is how many months ago Google gave the last core update at the end of last year's audit.
While the field of SEO is expanding, new horizons are being unveiled, additions and subtractions are happening, but some things remain the same. Keyword Research is one of them, the application of which has not decreased so far. On the contrary, its value is increasing day by day.
The value of keyword research will not increase or why? Blogging, affiliation, youtube, creating a good quality profile in the freelancing marketplace, etc. is exactly where it is needed - you can tell! In the world of SEO and search engine optimization, everything is useless except this one.
And if you do leave this world feet - Keyword Research (What is Keyword Research) What? How - Keyword Research (How to do Keyword Research) is? - You don't know about this, but you will fall at the beginning.
SEO's Lung is a good keyword. And if you want to rank in Google, there is no alternative to keyword research. So if you want to set foot in this world, you need to know at the beginning - what is Word? What - What is Word Research? What - Why is Word Research Important? How to do keyword research? Etc.
In today's article, I will try to tell you everything in brief. So, let's get started.
What is Word? (What is Keyword)
The keyword is the key that we come to online and search for in search engines such as Google, Bing, YAHOO, Duck Duck Go, or YouTube, or any other forum. For example, what is this article you're reading - word is, or what - Keyword Research is, or how to do - Keyword Research is, or what - Keyword research is important, the Google search box by typing or voice search. So these are the keywords here.
In the same way, by going to the search box of YouTube and typing in this way, what we search for are YouTube-based keywords.
If you take a look, you will see that we search on platforms like Facebook, Twitter, Reddit, Quora, etc., but in this way. These searched words or phrases are actually keywords.
How many types of words? (Types of Keywords)
One of the things I've learned in my journey over the last few years is that it's not really right to type in keywords like that. These are obliterated, for the convenience of understanding.
Moreover, to write, just enter the relevant keywords and write. And now the days of keyword stuffing are over. However, to understand, I am dividing the keywords into several parts.
- What is the Long Tail - Ward (Long Tail Keyword)
- What short tail - Ward (Short Tail Keyword)
- What type of LSI - Ward (LSI type Keyword)
What is the long-Tay il - Ward (Long Tail Keyword):
When we work or cluster with keywords, we see many types of keywords. Some say that if it is more than 2/3 words, it is called a long-tail keyword. Let us clear the matter with an example.
Suppose I want to know or write about social media marketing. In this case, I assessed or seed (Seed) keyword as " Social Media Marketing ".
Now during the keyword research, some big keywords related to this field can be found. Such as - " How to learn social media marketing " or social media marketing for beginners, etc.
See, there's another word before Malu or focused keyword, and it also has a different search volume. These types of keywords are usually information-based. Also, keywords with low competitive but quite good search volume are usually found through good research.
If your website is brand new, then it is possible to come to the 1st page of the search engine very easily with such a big keyword!
What short-Tay il - Ward (Short Tail Keyword):
The above example shows what a short tail keyword is or how to tell if it is a short tail keyword. What I call Malu or Focused Keywords (Social Media Marketing), 2/3 of those words are usually identified as Short Tail Keywords.
What elaesaai - Ward (LSI Keyword):
The full form of the word LSI is “Latent Semantic Indexing”. It is often difficult to distinguish between long-tail keywords and LSI keywords. Take a good look at the following example, if necessary, revisit the definition of the short-tail keyword.
So we are giving an example of the main keyword, that is 'Social Media Marketing'. Now go to Google and type in social media and search normally, but you will see Facebook, YouTube, Twitter, Linked In, Cora, Insta, Pinterest, Reddit, etc. Google will suggest or show you automatically. Why? - Because these are almost all included in social media. And marketing is done on all platforms. And, the biggest thing is that people search by typing these.
I hope I have been able to explain things to you at least a little bit. And if you don't know about search volume (SV), CTR, CPC, etc., you can easily find out about these terms by just searching for SEO Glossary.
Many of the affiliate marketing (Affiliate Marketing) for the keyword research in the field of two call-Ward.
- Info (Informative Keyword) Key - Word
- Buying or Money (Buying / Money Keyword) Key - Word
Ward re-search What? (What is Keyword Research)
What are you sure about when it comes to this - what is Word? What - How many types of words can there be? What kind of - Worlds What is called or known? And why? Knowing or understanding it.
Now we will try to get into the main episode. Now I will know - what is the word research (Keyword Research) thing! It's been so long - I ate the word, Keyword, the work began this time.
What - Keyword research is the process where we have a variety of information, data, and the specific criteria set Some words or phrases (Phrase) will go out, the people as well as search engines Google, Bing, YAHOO, Duck Duck Go, YouTube on the search Stays or can.
What this means is - word research actually shows what people are searching for by typing. It is even possible to know from which area or zone you are searching, who is searching.
Most of the time during this research you will want to come up with low competitive keywords. Then what you want to select as the original or Focus Keyword Long Tail is not what it short - Word, the LSI Keywords what you want to know what could be. Would you like to find out more in its search volume (SV), how, what - Word difficulty (KD ), how, etc., and will want to know these things?
Nor is it the most important thing is to select low or high Keyword Competitive Keyword competitor analysis to understand it (Competitor Analysis ) to be! In all, the fact is that in this study, do Liability - Keyword Research (Keyword Research) to be.
Why is Word Research Important? (Importance of Keyword Research)
Keyword research is the focal point of On-Page SEO. You Blogging (Blogging), or as a website visitor Anabaena the first of these conditions is of very good quality - Keyword research.
If you do not know what people are searching for, what they want to know, what is the demand, what is the market, then how to rank in search engines! Keyword research will also help you in Content Planning, SEO, email outreach, Content Promotion, Lead Generation.
But this time think about how much you need to do keyword research, how much!
That's what - Keyword Research (Keyword Research) is the SEO campaign (SEO Campaign) assessed mantra.
There are two ways to bring visitors to your site-
- Advertising (Paid ADs)
- Organic
Money is needed to bring visitors to the site through advertising, and to increase traffic organically is to do proper SEO optimization. And the beginning of organic SEO is through keyword research.
Without good keyword research, there is no profit in writing many good quality articles, no visits, or traffic. Quality keyword research gives you a clear idea of the target audience. So who are you actually writing articles for, and what are their needs above that topic.
What your visitors really want from you. Google is one of the main conditions for the rank and age of the user Satisfaction (Satisfiction's User).
In other words, what is the 1-th century - Keyword Research is the market research another name!
Dharana mobile SEO, as you saw (Mobile SEO) with no article sarpe (SERP) does not exist. So it is a low competitive keyword. So all you have to do is do some market research and add some meaningful words to the front and back of this mobile SEO and you can easily convert it into a "Super Low Competitive" keyword. In this case, you can give the title of the article in this way "Easy way to learn mobile SEO" - meaning SEO Optimized Article title and what!
But remember,
There are a few things left to do to get your site in a better position in search engines. E.g.
- On-site Optimization (On-Site Optimization)
- Lanka Building (Link Building)
- Technical SEO (technical SEO)
Some other things like this.
However, readers, you need to understand the importance or necessity of keyword research so far. What is the sub-topic - Word of difficulty A little talk going to be, no anything that is not from your imperfection.
What is Keyword Difficulty (KD)?
When you do keyword research with different tools (free or paid), you will see a sidebar called KD, the full form of which is keyword difficulty. It is also known as SEO Difficulty and Keyword Competition Parameters.
This simply means that the tools give you an idea of how easy or difficult it is to rank with a keyword. Let's take a look at the keyword difficulty parameters at a glance.
- Easy ( 1 - 10 )
- Medium ( 11 - 30 )
- Solid ( 31 - 70 )
- Very difficult ( 81 or above )
What - Word difficulty again depends on a number B-
- Domain Authority
- Page Authority ( Engagement, Social Shares, Backlinks, etc. )
- Quality content
Although Google does not value domain authority as its ranking factor when they talk about user experience again, and there is a statistic that - about 22% of users move or move from a new site very quickly! So with the other two factors, the domain authority still matters if you want to rank in Google, or if you want to easily place on the 1st page of the snake.
How to start word research? (How to Start Keyword Research)
We are slowly going to go deeper and deeper into keyword research. In fact, come with a little eye-catching water! Because the real game of the brain is just about to begin.
What - Keyword research prior to the course you should be just about any topic or niche blog or a website that you create.
Suppose you have selected a topic - the name of which you are willing to work on traveling. First, try different forums, Google Trends to find out what kind of topic or keyword it could be?
This means that there are some seasonal ones, not so much the value throughout the year, but at a certain time. Now since traveling is a much bigger topic, try to select a smaller one.
Because Google now evaluates sites based on very specific covered topics. I thought I would just build a site with the tools used for traveling.
I measured different criteria (market research) and saw that this topic or niche can be worked on. Then you have to try to find out its sub-topic. People need a lot to travel. Such as backpacks, tents, shoes, bicycles, hiking supplies, rental bikes, hotels, etc. So these are the sub-topics here. It is possible to cover the whole main topic or niche (traveling tools) very well by writing the article by extracting the keywords separately from this sub-topic.
In this way, keywords can be easily extracted by checking the search volume and other parameters including Malu topic and sub-topic.
Types of keyword research tools
When we do keyword research on a topic, we use a variety of tools and extensions. These tools speed up our Keyword Research process. There are two types of tools available for online research:
- Free tools
- Paid tools
Free tools mean that you don't have to spend money to do keyword research, and paid tools are just the opposite. However, I would encourage you to use paid tools to do keyword research very well.
How to do keyword research for free?
If you are not willing to spend money at the beginning of keyword research, there is nothing to lose hope for. There are several tools and browser extensions available online for free research. And, most importantly, they are very effective even though they are time-consuming. Because almost all the time you have to check manually. Let's talk about some free keyword research tools and extensions without further ado.
This is one of my favorite keyword research tools. Moreover, it is a product of Google, so that you can get an idea of the keywords or topics searched directly on Google.
However, it is designed for those who do Google ad campaigns. But what's in it? Lists of great topics and keywords are arranged in such layers that very few free keyword research tools are available.
Moreover, since it is targeted at ad campaigners, it is also known how many bids an advertiser has made for a keyword.
Google Keyword Planner (GKP) is very interesting and tidy. See the image below for example (I have selected Coffe here as the main keyword) -
If you look at the image above, you can see that it is doing a competition analysis with a monthly search volume.
If you want to do keyword research with these tools, you have to work by entering its website. Where you will find Language Select, Region, Enter Keyword, etc options.
However, you will not be able to do Bangla keyword research here. And these tools basically help to work with focused keywords.
To compensate for this kind of obligation, you can go to the tool called 'Answer the Public'. Where you can easily learn more about people's interest in your focused keywords. Cum Related search, LSI with this kind of problem you will receive.
And if you want to use Google Keyword Planner, you need to have a Google Account. And with that, you need to set up an ID in Google Adwords.
But all in all, Google Keyword Planner is a powerful Google-based database. Its proper use will undoubtedly put you far ahead in keyword research. And since it is directly related to Google, it is also very effective in SEO.
This is one of my favorite free keyword research tools. It can be used as an extension in Google Chrome. This means you can't use it without a laptop or desktop. Keyword Surfer is a very popular keyword research tool.
Here you will be able to generate keyword ideas and do search volume and region-based research. See the image below-
You see, there are similar keywords with search volume. It also shows some topic-related keywords at the bottom of these research tools like at the bottom of the Google search box. The big good news is that keyword research can be done in Bengali with Keyword Surfer.
Ubersuggest is another well-known keyword research tool used and designed by renowned blogger Neil Patel. I was instrumental in doing keyword research with it. In the past, many keywords could be researched for free, but now it is not possible. Now it is possible to do only 3 keyword research every 24 hours.
Another good aspect of this is that here you can do keyword research in Bengali. Although it is fairly free, keyword research can be done here with professionalism. Ubersuggest has many features for keyword research like SV, SD / KD, CPC, PD, Trend, etc. See the image below.
There are also several more features. This tool has already gained a lot of credibility for deep research including Competitor Analysis, Content Gap, Related Ideas, etc.
You can use the Ubersuggest tool both by visiting their website and by extending the Chrome extension.
With this keyword tool, you can do keyword research for free in both Bengali and English. With that in mind, it is a profitable tool.
If you want to do research on this, first you have to visit their website. And, whatever keyword or topic you want to research, you have to type in the 1st search console. And then go to the 2nd box, select the language you want to research, and click on the search button.
If you want to get an idea about your keyword's search volume (SV), CPC, and competition with the Keyword Tool, you need to save money!
You will also find ideas for related keywords related to Targeted Keywords here. And you can easily use these in your content to make it more SEO-friendly.
Paid Keyword Research Tools
Let's first learn the names of some paid keyword research tools-
- SEMRush
- Ahrefs
- Keyword Everywhere
- KW Finder
- Long Tail Pro
- MOZ Keyword Explorer
- SpyFu
- (Majestic) Majestic
- Market Samurai
- Etc. etc.
Let us briefly discuss a few of the above tools.
SEMRush:
If you want to spend money on keyword research, I highly recommend you to use SEMRush. This is one of the best Paid Keyword Research Tools of this time. You can even go to your competitor's site and steal their keywords through this tool. This means that you can find out the keywords for which your competitor sites are ranked in Google.
Not beautiful to look at! With this tool, you can know more about Top Organic Keywords, Top Search Positions, Phrase Match Report. However, it is not possible to do keyword research in Bengali using SEMRush in that sense.
Ahrefs:
Another of my favorite weapons in paid keyword research tools is Ahrefs. This will bring up only the effective keywords in front of you. Although many people just call it Link Building Tool.
But in addition to counting backlinks, it is almost incomparable to do Keyword Research, Content Gap, Competitor Analysis. It is possible to find tons of keywords on the same topic through Ahrefs.
While other keywords show only the search volume, clicks, Ahrefs also shows how many backlinks are needed to rank the topic on the 1st page of the search engine.
However, this tool cannot generate completely new keyword ideas. Ahrefs is able to provide millions of keywords of different variations subject to a specific keyword only. And the biggest thing is to type the keyword of just one word (Single term) and find out the keyword of lakhs of different variations.
It can also be used for keyword research in Bengali.
Keyword Everywhere:
This tool used to be free but now it is a paid tool. A maximum of 3 keywords can be researched for free now. Keyword Everywhere in the name, all its qualities have actually been revealed. Another great advantage of using this tool is that all keywords show up in the sidebar of the Chrome browser during keyword research.
Keyword Everywhere search volume, CPC shows as well as the idea of competition. Another great feature of this tool is 'People Also Search for'. This will give you an idea of what other people want to know about your focused keyword and beyond. This will undoubtedly make your Keyword Research process more effective.
KWFinder :
Another good paid tool for keyword research is KWFinder. Although it is paid, research can be done here for 3 free keywords. Here you can easily create an account with email and work.
As you can see in the image above, you can see the search volume, keyword difficulty, CPC, PPC during keyword research.
KWFinder also gives you an idea about your competitor's backlinks. And, all of this helps you get a clear idea of your desired keyword.
Keyword research through various other means
We have been saying this for so long with different types of free and paid tools, we have come to know. But you may have heard that there is a thing called manual research in the market.
Well, what a thing it is again! Eats or puts in the head? It's not really anything.
When you type something into a search engine or Google, you can actually start doing manual research. The word Manual Research means to continue working on the things that can be seen with one's own intellect and naturalness without the help of any kind of tools.
Come on, let's do some manual keyword research outside of tools.
Google Auto Suggest:
When we type something and search in Google's search box, Google automatically suggests some similar keyword phrases during or after typing just below the search box.
This is usually the result of Google's AI technology. This means that Google suggests to the user what the relevant terms of any topic can be.
So that the user can easily find his desired topic by pressing it very quickly. Notice the box below where I just typed "keyword" and did a Google search -
So Google is giving some autosuggestions by itself. If at any time it does not look like this, then the keyword or a space after what you have written will be done. This Google Auto Suggest process is also very useful for generating keywords.
YouTube Auto Suggest:
On YouTube, like Google, people go to the search box and search for things they like or need. We can also generate keyword research or ideas from YouTube Auto Suggest like the Google Auto Suggest process.
This Google and YouTube auto-suggestion is also very effective in enriching on-page SEO when writing content.
Related Searches:
If you search by typing something in the Google search box, just like some suggestions float at the bottom of the search box, just at the very bottom of the snake (at the end of the page) there is an option called Related Searches. Where a total of 8 related keywords can be found. For example, after searching by typing "keyword", what I found at the bottom of the page-
From here, things get trickier, and this is where the true meaning of burning up bad psychic imprints comes into play.
Google Trends:
If you want to understand the current demand for your keywords in Google, Google Trends has no alternative. It will also give you research on new keywords.
This tool can be used in two ways-
One, by typing a specific keyword, you can search and find all the related keywords.
Two, you can see the demand or popularity of the keyword in the form of a graph. Which will help you get a better idea of your keywords.
You can also see the two keywords side by side in the form of a comparative result graph between them. For example, if you search by typing Facebook Marketing and Tiktok Marketing, you will see that the growth rate of Tiktok Marking is higher than that of FB Marketing.
If you can use these Google Trends on YouTube too, you will see great results.
Google Search Console (GSC):
Google Search Console is the most underrated keyword research tool. Many do not think of it as a keyword research tool. But believe me, it is a gold mine for keyword ideas. For this, you need to open a GSC account with your Google account and log in there. And you must have some content published on your site.
With these tools, you can check the performance of the site by clicking on "Performance Report". And you can also find out which topics or keywords are getting you the most clicks from Google.
Then click on the ' Impressions' option to check the impressions of all those keywords; However, it is not necessary that it will show you the right necessary click at that time.
By doing research like this, you will know exactly which keywords you are getting a price from Google. In that case, it will be convenient to generate your keyword idea in the future and work better. You can also use Google Search Console and Google Analytics together.
If you can do keyword research in this way, you will find more potential (Keyword) Opportunity Keywords. Although it is not a professional quality keyword research tool, you can get all the keywords around your keywords neatly arranged.
- So how do we get all the great keyword ideas from Google's manual search, its natural features, and design? It remains to be seen, however, which things are consistent with my desired topic. We have to pay a little attention to this matter. Google is not a human device but a thousand!
How to choose the final keywords? Which keywords to choose?
If you have been thinking about it from the beginning till now, then what is the keyword so far? What is Keyword Research? You know the importance of keyword research and the various free and paid keyword research tools. Also, get ideas on how to do keyword research manually. Let's move on to the discussion on how to choose the keyword finale.
It is not said at the outset that the keyword research process and selection will be the same for everyone. Everyone should have their own strategy in this case. For example, the way you choose keywords for a fledgling website, the same thing you wouldn't apply to a site with a good VGT - that's normal. Well, let's start without further ado.
- First of all, you have to select the topic or niche, as well as the sub-topic. That means you are willing to blog or run a site on that topic. You will see various tools and popular authority sites for generating ideas on topics and sub-topics. You can also use Wikipedia's Table of Content, Reddit, Quora and Google Search Console (GSC), Google Trends, Google Analytics.
- Then go through the initial steps of doing keyword research on the relevant topic through deep research with one or more keyword research tools. Of course, do manual research seriously. Because there will always be differences in the consideration of instruments and humans. And Google is now giving more importance to the user experience.
- If the site is new, it is more important to do low competitive keyword research. And in this case all the time Long Tail Keywords are low competitive.
- Then keep looking to find out the keyword search volume, KD, trends, competitor sites - all these. Ahrefs, SEMRush, KWFinder, etc. can be used for SV, KD, Competitor Analysis. And you can use Google Trend, Google Analytics for trend analysis. This will give you a clear idea of what to look for when selecting keywords.
- CTR means Click Through Rate, and here you will find organic CTR. Keep in mind that the search console only gives a vague idea of clicks, which doesn't mean the whole situation. And KD / SD simply means - just an idea of how difficult it can be to get rank in search engines compared to others for a particular keyword. In some cases, it is better to give less importance to KD if you have self-confidence. However, you do not have to blow up again! There is something to consider your own discretion, or!
- We try to rank for income. That's why you should worry about CPC. In this case, some things must be kept in mind. For example, it is normal for the keyword CPC to be below for Google Ad-based tasks. So while finalizing the keywords, look at the CPC lightly. CPC stands for Cost Per Click. And you have to understand the calculation of CPC. For example, how many CPCs will I hold as low competitive, and how many will I hold as medium or high competitive? And, in this case, in particular, this low-high-medium idea will change. These things will come to grips with the experience.
- If you have done keyword research by setting different parameters so far, your list of thousands of keywords should be quite short. Then do a Google search for the selected keywords one by one and do Competitor Analysis again, try to understand their Lackings. Here you can find out the Content Gap, Backlink, etc of others using Ahrefs, SEMRush. This is a part of Competitor Analysis. You will notice from the beginning but we have been doing competitor analysis, not excluded. This is the final touch!
At this stage of keyword research, you can group Short Tail KW, Long Tail KW, LSI, Relevant Keywords for the article, or content writing into groups for a specific article. You can also use different names, synonyms of nature keywords, relevant words/phrases finalized for content writing. This will bring variation in writing, as well as make it easier to make the content stand out as SEO-friendly. Then you will get rid of the hassle of On-Page SEO later.
If you understand the search content everywhere, the hassle will be further reduced. Search Intent means that a person writes this keyword and searches, what is his demand, what he wants, what he is searching for - if he can write content by understanding these, it will be good quality keyword research. Writing as a search intent will also pave the way for good quality SEO-friendly content writing.
What is Keyword Density?
Nowadays, no one bothers about this keyword density. Because Google has become much smarter than before. Now many things can be understood alone. However, one thousand words can be used 5-6 times in the focused keyword content. However, there is no need to force it, if the user is annoyed by it, Google Mama will also think that! I am asking you to use the main / parent/focus keyword 5-6 times in this one thousand words - this is Keyword Density. You can manually fix the%!
Q&A episode with some peeping
Several questions are available too. These are common; Especially for newcomers-
How to use Long Tail Keyword? How to properly apply popular keywords?
- You see, the world of SEO has changed a lot. And it will continue. There is no such thing as a popular keyword. And the long-tail keywords that are big on the keywords in the past can meaningfully be put in the paragraph inside the article. Or, you can easily optimize the content by using headings, sub-headings.
How to use keywords in the blog? How do I work on a blogging article?
- The same goes for blogging. There may be differences in the type and selection of keyword research. How is that? You no longer have to deal with the same type or type of keywords for blogging niche sites! Or should it be? Once you understand this, the problem is over.
Finally.
If you have read so far, what is your keyword research and why, why do keyword research, how to do keyword research - all of them need to be understood.
We have also discussed some of the best Keyword Research Tools, where there is a lot of talk about competitor analysis. Some of them are Paid KW Research Tools but most of them are Free KW Research Tools. The lion's share of this is Google's own product.
And remember - no matter how many tools you work with, no matter how much time you save - do at least some manual research. Because the importance of manual research from the beginning to the present day in the world of SEO is immortal, similarly effective. This is especially true of keyword research. And if you can't do good keyword research, there's no point in writing world-class articles. Mr. Google will not rank so easily.
So, what was that? - It was clear that, Keyword in Research of On-Page SEO as well as SEO- 's major Kandari. Ena cannot be seen lightly at all. Today, however, so far. Goodbye.
Wery Interesting
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